Mercury Vehicles have experienced a considerable decrease in their selling price recently. This model has gone through a strong reduction in its selling price.
The selling price for Mercury cars has had a strong depreciation during the last 6 months we have studied. The average price in November was of $71,009. This price hardly went through any changes and remained at $72,336 during December. The following two months (January, February) the selling price went through a devaluation of -8 percent in the average selling price compared to the previous two months analyzed. In the last two months, the price has gone through a strong devaluation of -100 % compared to the 4 previous average values going down from $68,884.5 to .