Ford Mercury Vehicles have experienced a considerable decrease in their selling price recently. This model has gone through a strong reduction in its selling price.
The selling price for Ford Mercury cars has had a strong depreciation during the last 6 months we have studied. In October the average price per vehicle is $15,791. During November the price went trough a strong deflation till $10,113. During the following two months (December, January) the average selling price rose somewhat going from $12,952 to $14,250. In the last two, the price has gone through a -5 % devaluation compared to the previous average values going down from $13,601 to $12,908.5 during February and March.